How to find the right Google Maps URL for a competitor

To track a competitor's reviews in Review Collect, you need to provide the right Google Maps URL. Here's how to find it.

Important rule: you must use Google Maps (maps.google.com), not Google Search. A Google Search URL will not work for retrieving the reviews.

Open Google Maps

Go to maps.google.com from your browser. Make sure you are on maps.google.com and not on google.com.

Search for the competitor

Type the exact name of the business in the search bar, then select it from the results.

Make sure you're on the right listing

Before copying the URL, verify that the listing matches the competitor you're targeting:

• The name is correct
• The address matches their location
• You can see their Google reviews

Copy the URL from the address bar

Two formats are accepted, both work:

https://www.google.com/maps/place/Business+Name/@43.123456,5.123456,17z/data=...

https://maps.app.goo.gl/xxxxx

You're all set! Paste this URL into the designated field on Review Collect: the retrieval of this competitor's reviews will work correctly.

Updated on: 20/07/2026